The Importance of Local SEO for Small Businesses

 In Local SEO, Marketing, SEO, Web Development

As a business owner, more than likely by now you have a website. You know the value of having an online presence that informs your customers of your offerings both locally and on a national scale. You’ve worked with your developer to build an aesthetically attractive, informative and fully-functional website. Now that it’s launched, you’re looking for ways to gain more online traffic from organic, editorial, non-paid and natural search results on search engines like Google. That’s the goal of SEO or search engine optimization.

Each year Google changes its search algorithm about 500-600 times (according to moz.com). Major updates like Penguin, Panda, and Hummingbird – to name a few – have dramatically changed the landscape. As the landscape continues to change, so will the strategy and techniques that keep customers knocking at your storefront or making purchases online.

Although both SEO and Local SEO focus on driving traffic, Local SEO hones in on the local market. Links and on-page SEO factors still play a huge part, but there are a few slightly different factors to consider, and also, the types of links you are working to obtain will be different. Local SEO focuses on Google’s emphasis on “blended” search engine results. These type of “blended” search engine results include non-website characteristics, including user reviews and business information into Google search results. Every small, or multi-location company can grow their business and attract more customers using Local SEO strategies.

Our Local SEO services offer a targeted online marketing approach, (it’s not like dropping off brochures on front-porch steps or paying for an ad in a local newspaper that may or may not be seen by a potential customer that is actually interested in your products or services). Local SEO companies allows you to position your business on search engines and other digital marketing platforms so you’re seen by potential customers — on their terms.

Here are few reasons why you should consider Local SEO services to attract new customers:

  • 96% of PC owners conduct local searches
  • 46% of all Google searches are local
  • 64% of local customers use search engines and directories as their main way to find local business
  • 50% of local mobile searchers look for business information (like a company’s address or phone number)
  • A whopping 78% of local mobile searches result in an offline purchase
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